By Nick Deiuliis
The most prominent figures in American political history occupied the White House as president. But there are a few exceptions, quite notable ones.
Two obvious ones are Benjamin Franklin and Alexander Hamilton. Neither served as president but both left outsized impacts on the United States that endure to this day. And there are a couple of other names with extensive legacies that are lesser known: Henry Clay and John C. Calhoun. Neither were president but both exuded tremendous influence and power during their political primes.
Yet there is another, one who had just as much influence and impact on American politics and policies, perhaps arguably even more, than Hamilton, Clay, or Calhoun. Most Americans outside of political history buffs don’t even know his name, let alone his story.
His name is William Jennings Bryan. His story is fascinating.
The Beginning
William Jennings Bryan was born in southern Illinois in 1860, just before the Civil War exploded. He attended law school at then Union Law College, which is now Northwestern University. Early in his legal career, Bryan moved west to Lincoln, the capital of fast-growing Nebraska.
Left: a young William Jennings Bryan. Right: Bryan’s boyhood home in Salem, Illinois. Built in 1852, it is listed on the National Register of Historic Places.
Bryan built a successful practice and started to advise and campaign for local politicians. Bryan was an exceptional public speaker, inspiring with vision and passionate delivery. 1
After a few speeches his raw potential as a politician was too great to ignore. Bryan ran for Congress in 1890 as a Democrat. His platform consisted of reducing tariff rates, supporting the coinage of silver at a ratio equal to that of gold, and breaking the power of business trusts.
Bryan was a prototypical populist from rural and small-town America. He had an inherent mistrust of big business and championed himself as a fighter for the common man. His views early on were somewhat radical, but as time passed his views became more mainstream within both the Democratic and Republican parties. Many of those views remain embedded in modern American policy.
He won his House seat, and his Democratic party was ascending and secured a majority in the House after the 1890 election.
Once in the House, Bryan began to evolve his views and platform. This was the height of the Gilded Age, and the Democratic Party splintered into two groups. The conservative northern “Bourbon Democrats” sought to limit the size and power of the federal government. Another group of Democrats, largely farmers of the South and West, favored greater federal intervention to help farmers, regulate railroads, and limit the power of large corporations.2
Bryan became affiliated with the latter group of farmers and populists, and he advocated for the free coinage of silver, what was labeled as the Free Silver Movement, and the establishment of a progressive federal income tax. That endeared him to many reformers.
Winning By Losing
After the economy tanked during the Panic of 1893, Bryan became more appealing to many voters. Rather than running for re-election in the House in 1894, Bryan sought election to the United States Senate. He lost.
But he gained wider notoriety and his national profile surged. Everyone, it seemed, wanted to hear or see him. Speaking fees allowed Bryan to give up his legal practice and devote himself full-time to public speaking and politics.
His defining moment that elevated his brand nationally tied back to the Free Silver Movement and populism. Bryan called the gold standard “not only un-American but anti-American” and used the issue to emerge as the nation’s leading Democrat. In his famous ‘Cross of Gold’ speech at the Democratic National Convention in 1896, Bryan argued that the debate over monetary policy was part of a broader struggle for democracy, political independence, and the welfare of the “common man”.
The Cross of Gold speech was a raging success. Bryan was met with applause on the floor of the convention that lasted for over half an hour at the end of the speech. Three excerpts display the power of his words:
A line from early in the speech: “The individual is but an atom; he is born, he acts, he dies; but principles are eternal, and this has been a contest over a principle.”
From the middle of the speech: “This was a struggle between the idle holders of idle capital and the struggling masses, who produce the wealth and pay the taxes of the country.”
Bryan campaigning for president in October 1896. Listen (here on YouTube) to Bryan reciting his “Cross of Gold” speech 25 years later in 1921.
Here’s the famous ending of the Cross of Gold speech, from which it got its name: “If they dare to come out in the open field and defend the gold standard as a good thing, we shall fight them to the uttermost, having behind us the producing masses of the nation and the world. Having behind us the commercial interests and the laboring interests and all the toiling masses, we shall answer their demands for a gold standard by saying to them, you shall not press down upon the brow of labor this crown of thorns. You shall not crucify mankind upon a cross of gold.”
Three-Time Presidential Candidate
The Cross of Gold speech secured Bryan the Democratic nomination for president. And at the age of 36, Bryan became, and remains, the youngest presidential nominee of a major party in American history.
Bryan faced off against Republican candidate William McKinley in 1896. McKinley campaigned from his porch and enjoyed a sizeable funding advantage. But Bryan had his words; he went on the road and gave hundreds of speeches. Twenty to thirty a day, many taking on an almost religious revival feel.
But McKinley won the election, taking the northeast and upper Midwest. Bryan took the South and West, excluding California.
Despite the loss, Bryan’s support within his coalition grew stronger, and he easily won the Democratic nomination and ran again for president in 1900. Once more he faced McKinley, this time as the incumbent president and with the charismatic Teddy Roosevelt as vice president.
Bryan focused his campaign on anti-imperialism and was opposed to the US assuming control of the Philippines. Bryan argued that the United States should refrain from imperialism and should seek to become the “supreme moral factor in the world’s progress and the accepted arbiter of the world’s disputes”.3 The American Anti-Imperialist League, which included Andrew Carnegie and Mark Twain, didn’t exactly love Bryan, but his strong stance against imperialism garnered their support.
The 1900 Democratic campaign once again relied on Bryan’s marathon of oratory. In a typical day, Bryan gave four hour-long speeches and shorter talks that added up to six hours of speaking. At an average rate of 175 words a minute, he turned out 63,000 words a day, enough to fill 52 columns of a newspaper. That put tremendous wear on his voice.
Yet he continued to move people with his words. One observer described it as “the poor, the weak, the humble, the aged, the infirm would rush forward by the hundreds holding up hard and wrinkled hands with crooked fingers and cracked knuckles to the young great orator, as if he were in very truth their promised redeemer from bondage.”
Yet McKinley won again, and by a wider margin than in 1896. Bryan even lost his home state of Nebraska.
After the 1900 election loss, Bryan turned to journalism and more public speaking. He began publishing his weekly newspaper, The Commoner, which echoed his views.4 The newspaper became one of the most widely read of its era and boasted 145,000 subscribers.
President McKinley was assassinated, and Teddy Roosevelt became president. Roosevelt moved to the left, favoring federal regulation of railroad rates and meatpacking plants. And of course, he was an ardent trustbuster. President Roosevelt adopted key policies as a Republican that looked much like what Bryan advocated for when he ran for president as a Democrat.
However, Bryan didn’t stand still on the ideological spectrum either. He kept moving to more progressive policies. He favored federal regulation of banks and securities, protections for union organizers, and federal spending on highway construction and education. He demanded transparency in campaign contributions and advocated for government control of the currency. All of which we have today on a massive scale.5
Bryan speaking at the 1908 Democratic National Convention.
For a third time, Bryan ran as the Democratic nominee for president, this time in 1908 against Taft. Bryan added to his policy platform requiring national banks to provide deposit insurance. And he unified the labor movement and secured the first presidential endorsement ever issued by the American Federation of Labor.
However, the third time did not end up being the charm for Bryan. Because the Republicans also moved left, there wasn’t much substantive difference between Bryan and Taft in 1908. Taft won easily, taking almost everything outside the South.
Bryan was a three-time presidential election loser. But the 493 cumulative electoral votes cast for Bryan across three separate elections are the most received by a presidential candidate who was never elected.
Wilson Era
After three losses, Bryan surrendered his presidential ambitions. But he did not leave presidential politics, playing s crucial role in helping Woodrow Wilson secure the Democratic nomination in 1912. Wilson won the presidency when he beat the split Republican candidates of Teddy Roosevelt and Taft.
President Wilson nominated Bryan as Secretary of State, an obvious and logical choice considering Bryan’s popularity and support. Wilson explained that “this is only natural for the man who had led in the transformation of the national attitudes.”6
Bryan also helped Wilson reduce tariff rates, impose a progressive income tax, introduce new antitrust measures, and establish the Federal Reserve System. The residual good and bad of these moves are present today.
But the honeymoon with President Wilson would not last. Wilson was a globalist and viewed America as a leader in the world while Bryan at heart was a staunch isolationist. The fatal falling out between the two came with the First World War and navigating the European powers. Wilson was sympathetic to the Allies (the UK, France, Russia and Italy) while Bryan favored strict neutrality. When the Lusitania was sunk by a German U-boat and American citizens perished, Bryan did not want to take Germany to task while Wilson viewed the event as a wanton act of war. Before you knew it, Bryan resigned as secretary of state.
Challenging Times
After leaving public service, Bryan focused on advocating for the eight-hour workday, a minimum wage, the right of unions to strike, and women’s suffrage. In the 1920s, Bryan became one of the most prominent religious figures in the country. And that’s when his fortunes started to darken.
Bryan dedicated himself to two crusades: rabid support for prohibition and opposition to the teaching of evolution in schools. He saw alcohol as inherently evil and something that the state should prohibit. He called for state and local laws banning public schools from teaching evolution because he saw Darwin’s scientific hypotheses conflict with the literal text of the Bible.
The religious, teetotalling, and anti-evolution rhetoric led to a famous (or for Bryan, infamous) event. In July 1925, Bryan participated in the highly publicized Scopes Trial. The defendant, John T. Scopes, had violated a Tennessee law barring the teaching of evolution in public schools, while serving as a substitute biology teacher.
Scopes’ defense was funded by the American Civil Liberties Union and led in court by the famed lawyer Clarence Darrow. Darrow argued that the Tennessee statute violated the Establishment Clause of the First Amendment of the Constitution. Bryan defended the right of parents to choose what schools teach and argued that Darwinism was trying to invalidate “every moral standard that the Bible gives us”. He wrote that “science is a magnificent material force, but it is not a teacher of morals.”7
Scopes was found in violation of the law and fined $100. The national media intensely covered the trial, and many ridiculed Bryan as a symbol of ignorance and anti-intellectualism. Will Rodgers at the time said, “I like Bill Bryan, but he is making a fool out of himself and out of religion.”
Bryan passed away in the summer of 1925, days after the conclusion of the Scopes trial. He is buried in Arlington National Cemetery. The back of his headstone reads: “He kept the faith.”
Greatness Comes With a Mixed Legacy
William Jennings Bryan was far from perfect, at least from the perspective of protecting individual rights, keeping government minimal, letting the free market function, and holding science supreme.
He was for big government, perhaps mainly because of his distrust of big business. He trusted the government agency or bureaucrat more than the private sector capitalist.
He could, depending on the issue, be anti-individual rights, whether it was with African Americans’ rights or with denying individual choice through his support of prohibition. Ironically, despite being a great orator, he held positions that stifled free speech, primarily his opposition to the teaching of evolution theory.
Which meant he could too easily place ideology and religion above science, as evidenced by his role in the Scopes trial.
But the man exuded undeniable and substantial positives. Particularly as an advocate for the small town, the farmer, the industrial worker, and the middle class. He earned the moniker of The Great Commoner.
He was a force to be reckoned with, and his fingerprints remain across American policy and society to this day. Bryan was, if nothing else, a courageous voice for the commoner at a time when the little guy needed such a champion.
And few other American greats can lay claim to substantially changing both their political party as well as the opposing party; Bryan certainly can lay claim to doing so. His playbook is borrowed by more than one prominent current American leader or candidate and is copied in more than one current major policy or political movement.
Ponder what Bryan’s views would be of America today.
- The Federal Reserve: would he view it as a protector of the little guy or an out-of-control beast laying waste to the commoner to enrich the 1%?
- Would big government still be desirable to him? Or would it now represent to Bryan a bigger threat than big business?
- And the religion of climate alarmism muscling its way to becoming The Science, subsuming real science. Would he see such as part of a moral crusade or instead as the suppression of the individual, middle class, and science itself?
- Would Bryan’s support of private sector unions then translate to support of public sector unions and their political monopoly on power today? Or would he instead view public sector unions as a very different and dangerous thing, much like FDR did after him?
Speaking of FDR, one could postulate that if there was no William Jennings Bryan, there would not have been FDR’s New Deal. A byproduct of impressive legacies like Bryan’s is fascinating speculation over alternative history scenarios.
Bryan had great feel for the pulse of America, enjoyed innate great timing, and was able to masterfully package a message into compelling oratory. As such, it is not surprising that his policies took root in American politics and society. Yet those legacies grew out of control after Bryan’s time. Indeed, the Frankenstein monster he jolted to life is now running wild and unchecked.
It is not just history repeating itself; it is testament to William Jennings Bryan’s impact on the United States of America. What he drove and what he represented, both the good and the bad, endures.
His legacy is…everywhere. And more Americans need to know his story.
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